How to Choose a Meta Ads Agency in the GTA

Ask a prospective Meta ads agency to show what you would see on the last day of the contract. Could you open the ad account, find the best-performing creative and trace a recent inquiry to a booking? The answer tells you what you are buying and what it would cost to switch.

What will you own, and what will you pay?

• 1. Whose account runs the ads? Ask the agency to identify the account, Page, billing owner and administrator on a screen share. Record which assets sit in your business portfolio and which are licensed.

• 2. What does the fee include? Ask for separate lines for media, management, creative production, landing pages, software and taxes. Compare the same period and scope across proposals.

• 3. Who may change the budget? Agree on a spending ceiling and who approves an increase. Ask to see a sample invoice and how to reconcile it with platform billing.

• 4. What happens when we leave? Get the notice period, access removal, export format and creative usage rights in writing. Find out whether the landing page will still work.

What will the agency actually run?

• 5. What would the first offer be? A good answer names a customer, a request and a next step your staff can fulfil. “More awareness” needs an explanation of how it serves the business.

• 6. Which creative will you test? Ask for two genuinely different ideas and the reason for testing them. A finished project walkthrough and an estimator answering a price question test different buyer concerns.

• 7. Where will the inquiry happen? Have them explain why an instant form or website form fits this offer. Meta supports both routes. Ask them to demonstrate how a submission gets to the person who follows up. Meta’s lead generation guide (PDF)

• 8. Who reviews accuracy and permissions? Agree on an approval owner for copy, pricing, images and regulated claims. For housing campaigns, ask how the agency selects the category and reviews the audience. Meta’s housing advertising guidance

How will you decide whether the work is paying off?

• 9. What counts as a qualified lead? Supply your own definition. For a trades business, it might mean the requested service, an address in the service area and a reachable person who wants an estimate.

• 10. Can you show a lead-level report? Ask for a redacted example connecting spend to valid inquiries, appointments held and signed work. Platform totals alone cannot tell you whether a customer showed up.

• 11. How will you identify a tracking problem? Ask who submits a test lead and compares the form record with the CRM. For website campaigns, agree on consistent source, medium and campaign tags. Google Analytics campaign URL guidance

• 12. What evidence would make you change course? An agency should be able to distinguish a weak offer from a broken form or an unanswered phone. Ask what it would inspect first in each case.

Compare the proposals on one real scenario

Give both agencies the same brief. For example, a Woodbridge renovator has capacity for two additional kitchen estimate visits each week. Ask each agency to identify the offer, what the homeowner will see, who will call, how much the test costs and what the report will show. This makes a proposal with a modest fee and substantial extra charges easier to compare with an inclusive one.

Record each answer as demonstrated, promised in writing or unresolved. Treat account access, total cost and the exit terms as decisions to settle before signing. A public ad can show that someone produced creative. It cannot establish how many customers the creative brought in. Meta Ad Library

Discuss Meta ad management with Torred using the same brief and questions you give every agency.

Sources

• Meta’s lead generation guide (PDF)

• Meta’s housing advertising guidance

• Google Analytics campaign URL guidance

• Meta Ad Library